According to data from the Shopify commerce platform, the average cart price in Spain stood at 81.80 euros during the Black Friday and Cyber Monday offers. This represents an increase of 5.7% compared to 2022 when the average expenditure stood at 77.4 euros and confirms the upward trend of 8% that was registered that year compared to 2021. As a total, sales at points of Sales made by Shopify merchants increased by 67% compared to last year.
The number of consumers in Shopify merchants has increased by 36% compared to last year, despite the unstable economic situation. Among the cities with the highest sales volume, Barcelona, Madrid and Seville stand out, with the night of Friday the 27th at 11 o’clock being the moment in which the peak of consumption was reached, which indicates one year more than the strength of sales It is always left for the last hour. The main product category requested according to the company has been clothing and accessories, followed by others such as health and beauty, home and garden and electronics.
The data corroborate for yet another year how consumers advance their Christmas shopping to these two important dates, especially if we take into account that previous surveys already warned that 68% of the population intended to buy the same or more than in the previous year. previous year with the discounts of this year’s so-called ‘Cyber Week’. The strong increase in the number of consumers who have spent something on the weekend in Spain (36%), together with the increase in average spending (5.7%), also denotes that there have been many more acts of purchasing products than Maybe they don’t have too high prices or really advantageous offers.
Shopify is an international commerce company that provides the necessary infrastructure to manage and market a retail business of any size, both in terms of online sales and purchases in physical stores. It began in Canada offering services for small businesses and is currently positioned as a leading company throughout the globe. It has a presence in more than 170 countries and collaborates with companies such as Netflix, Mattel or Supreme. Among the companies it works with in Spain, Pompeya, PDPAOLA and Pukas stand out among many others.
Despite the general uncertainty due to the economic crisis and geopolitical instability worldwide, the data collected generates confidence in companies in order to approach the Christmas season in Spain. Data collected by the sales management platform, based on the gross merchandise volume (GMV) of Shopify merchants around the world from November 23 at 11:00 UTC to November 28 at 8:00 UTC, are a guide that sets the expectations of the main consumer brands and retail chains in Spain and around the world.
international level
The total volume of global purchases during Black Friday and Cyber Monday in stores managed by Shopify has reached 9.3 billion dollars (about 8.5 billion euros), 1.8 billion more than last year. They stand out for sales in countries such as the United States, the United Kingdom and Australia and cities such as Los Angeles, New York and London.
The average price of the cart worldwide was 108.12 dollars (98.32 euros), with clothing and accessories also being the most in-demand category of items. More than 61 million people made a purchase on Shopify merchants around the world.
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