“Yakov and Partners”: the share of affordable fashion in Russia has reached 72% – Rossiyskaya Gazeta

It should be noted that the only period of growth in the last five years was 2021, which may indicate the realization of pent-up post-pandemic demand.

Higher price segments were affected by import restrictions, the appreciation of the ruble, logistical problems and the departure of international brands from the Russian market, according to analysts.

As noted by Denis Dovganich, head of the retail and consumer goods practice, the share of Russian players in the top thirty in relation to the entire market in terms of revenue increased in five years from 20 to 35%, while no only the departure of other actors, but also the correctly chosen strategy, influenced: an affordable product, a diversified business model and federal coverage were key factors for success.

“It is especially important to highlight the business model of the markets: in 2021-2022, it ensured rapid growth in turnover of 35 to 130% depending on the site, which emphasizes the growing role of online retail in our country,” concluded the specialist. .