A 13-story cash receipt appeared in a new building in western Moscow

Photo: Tinkoff

Modern companies do everything they can to draw attention to their product. In the fight for a client, all means are good, and if these means are also truly creative, then such work is worth paying special attention to.

An example of this can be seen in Moscow, in a new building being built by the PIK company, at 6 Barclay Street (on the way to Crocus Expo). A cash receipt appeared in the front of the house. Its dimensions are worthy of being included in the book of records, because the length of the ribbon is thirteen stories! Exactly half of the house.

The checkout ribbon is, of course, an advertisement and announces the Tinkoff eCommerce conference, which will take place on Thursday, December 1.

Instead of a shopping list: the content of the program; QR code for registration; and below, instead of the amount of purchases, is the cost of participation. “Free” is highlighted in bold; Probably each of us dreamed of receiving such a check at least once.

By the way, the verification is quite real, no augmented reality or 3D visualizations. In recent years it was almost impossible to find such gigantic advertising objects in Moscow. The advertising campaign is therefore a clear example of a successful collaboration between two leaders from the world of construction and finance and, at the same time, a clue: this will increase sales for all conference participants.

Indeed, in modern realities, the future lies in e-commerce. Now you can not only buy food and clothes remotely, but also buy an apartment and get a mortgage.