Mattel’s Windfall From ‘Barbie’ – The New York Times
When Ynon Kreiz arrived at Mattel in April 2018, the newly installed chief executive had one mantra when it came to a feature film starring Barbie, a project he really…
Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls
When Ynon Kreiz arrived at Mattel in April 2018, the newly installed chief executive had one mantra when it came to a feature film starring Barbie, a project he really…