Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls
When Ynon Kreiz arrived at Mattel in April 2018, the newly installed chief executive had one mantra when it came to a feature film starring Barbie, a project he really…
Fri. Nov 22nd, 2024
When Ynon Kreiz arrived at Mattel in April 2018, the newly installed chief executive had one mantra when it came to a feature film starring Barbie, a project he really…