VINÍCIUS BARBOZA
SÃO PAULO, SP (FOLHAPRESS)
Shein announced that it will pay customers the 17% ICMS rate that applies to imported purchases of up to US$50 (around R$250).
The new feature is in effect on the platform’s website, which is also already operating within the Remessa Conforming requirements. With the changes imposed by the program, consumers will be able to view the values of the product and the ICMS subsidized by the company before making payment.
Last Thursday (14), the Chinese fashion retailer was authorized by the Lula (PT) government to enter the Remessa Compliance program.
The program removes the import tax charge for goods below US$50, with only ICMS being charged to companies participating in Remessa Compliance. Purchases above this range continue to be subject to federal tax of 60%, in addition to the state tax of 17%.
With the measure announced by the company, Shein consumers will not pay taxes when purchasing products below US$50. The company did not say how long the subsidy will last.
“Shein made adjustments to the platform, both in the application and on the website. For consumers who make purchases through the website, the changes happen automatically. For those who prefer to use the app, it is recommended to update the app”, stated the company in note.
The platform said the updated version of the apps for Android and iOS devices will be available throughout the day.
WHAT IS COMPLIANT SHIPPING?
It is a federal government program that aims to make foreign trade transactions more agile, ensuring compliance with customs legislation. As a result, the expectation of the government and the Federal Revenue Service is that purchases made by Brazilians will be analyzed and released more quickly.
So far, three companies are part of the program: Sinerlog, AliExpress (from the Alibaba group) and Shein.
Shopee, Mercado Livre and Amazon asked to participate in Remessa last week.
To be certified by the program, companies must meet the rules defined by the government.
Those who do not join will not suffer restrictions in their activities. Membership is voluntary and is not limited to online retailers. Brazilian companies that import products can also apply. Certification in the program will last three years and will need to be renewed after that period.
To join Remessa, platforms will need to have a contract with the Post Office or delivery companies, maintain an admission and monitoring policy for sellers registered with the company and commit to tax compliance and the fight against smuggling.
WHAT CHANGES FOR THE CONSUMER?
How was it?
Before Remessa Compliance, some virtual commerce companies circumvented the law to obtain a US$50 exemption for online purchases, a benefit that only exists for transactions between individuals.
According to experts consulted by the report, some platforms sent products through individuals to benefit from this exemption. This mechanism made goods cheaper.
“Companies that were using a scheme for using individuals will have to change their operations”, says Silvio Laban, professor at Insper.
How is it?
Companies that join Remessa Conform will benefit from the import tax exemption for all purchases below US$50. However, any shipment will have a fixed rate of 17% ICMS, a state tax.
The consumer will be able to see the value of each charge related to the purchase on the product page. Remessa platforms must clearly describe:
1. Value of the merchandise
2. Value of international shipping and insurance (except if both are included in the price of the product, and this information must be clear to the consumer)
3. Value of postal tariff and other expenses (if any)
4. Amount referring to Import Tax (only on purchases over US$50), whose rate is 60%
5. Value of ICMS, with a rate of 17%
6. The sum that will be paid by the consumer
The post Shein says it will pay ICMS to customers who make purchases of up to 50 dollars appeared first in Jornal de Brasília.
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