The Korean Business Research Institute has finally revealed what many fans have been waiting for, the long-awaited brand reputation rankingsthat’s right, many members of the ‘boybands‘ South Koreans have surprised in this month’s ranking.
For the classifications, several factors and were determined through an analysis of the consumer participation, media coverage, communication, and community awareness rates of more than 700 artist members of male groups from Kpopusing big data collected between July 19 of last year, through August 19.
Again, Jungkookof BTS, topped the ranking consecutively with a brand reputation index of 6,992,686, which meant a growth of 50.79% since its last score in July. The most searched words next to its label were «Seven“, “Billboard” and “Spotify.” The idol’s positivity-negativity analysis also reflected a high score, pounced in her favor with 93.08% of positive reactions.
In second place, it was positioned Jiminfrom BTS, with a brand reputation index of 4,429,960, marking a modest 5.11% increase in their score from last month. Cha Eun Wooof ASTROstayed in third place after registering a surprise increase of 120.68% in its brand reputation index since July, adding 4,120,171 points.
To finalize the top 5 of the list, Vfrom BTS, remained in fourth place with a brand reputation index of 3,909,040, which shows just a 55.96% increase from last month and Finally, Kang Danielof Wanna One, with a brand reputation score of 3,598,242.
Below is the full ranking list:
- Jungkook de BTS
- Jimin de BTS
- Cha Eun Woo of ASTRO
- V de BTS
- Kang Daniel de Wanna One
- NU’EST and Wanna One’s Hwang Minhyun
- Baekhyun the EXO
- Juyeon de THE BOYZ
- G-Dragon de BIGBANG
- Park Ji Hoon de Wanna One
- Joshua de SEVENTEEN
- Suga de BTS’
- Jin de BTS
- Hyunjae de THE BOYZ
- Kyuhyun de Super Junior
- RM the BTS
- J-Hope de BTS
- Kim Jae Hwan de Wanna One
- Kim Sungkyu de INFINITE
- Mark de NCT
- Sungyeol of INFINITE
- Ren from NU’EST
- Jun de SEVENTEEN
- Woohyun the INFINITE
- Yunho from TVXQ
- Sung Han Bin de ZEROBASEONE
- Key de SHINee
- Mingyu de SEVENTEEN
- INFINITE’s Dongwoo
- Onew de SHINee
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