Amazon said this Friday, the 22nd, that it will insert ads in a limited way on its streaming platform, Prime Video, from the beginning of 2024. In a post on its page, the company stated that the decision aims to allow it to continue investing in “compelling content.”
“Our goal is to have significantly fewer ads than linear TV and other streaming TV providers,” Amazon clarified.
The ads will initially run in the US, UK, Germany and Canada in early 2024.
Later on, also next year, the initiative will reach France, Italy, Spain, Mexico and Australia.
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